Experience Level - 3 to 7 Yrs. 

We are looking for Marketing professionals for accelerating the growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant for marketing campaigns and love the attention to content & design detail, this is the best place to work !

Key Responsibilities:
1. Playing a critical role in retaining our existing and loyal customers through an array of initiatives that include improving ARPU, CLTV, Customer Journeys, Player Experience, etc.
2. Conceptualizing marketing campaigns and building relevant workflows by segmenting the player base appropriately to identify opportunity areas in the player's lifecycle
3. Develop, Manage and Execute Tournaments/Contests from scratch including Name, Prize Structures, Timings, Budget, Logistics, etc.
4. Interact and Coordinate with B2B clients for campaigns & tournaments as and when required
5. Effectively utilizing all digital channels like FB, push notifications, SMS & emails etc. to target players with relevant and personalized communication via marketing automation tools to enable smooth execution
6. Running A/B tests and data-driven experiments to strive for continuous improvement in campaign metrics
7. Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchases and cross-sell by working closely with the cross-functional teams

Knowledge, Skills and Experience:
• 3+ years of post-MBA experience in digital marketing/retention marketing or user growth functions
• Should have experience in owning end-to-end marketing campaigns with decision-making capabilities
• Should have the ability to work with data to convert it into actionable insights, and understand user behavior
• Should have worked with the marketing team to execute action points and player journey
• Strong written and oral communication skills
• Interest in playing online games is preferable