We are looking for AVP- Digital Content Strategy & Marketing who will lead initiatives of developing and implementing a holistic digital and content strategy for Rummy, effectively managing stakeholders, and delivering business outcomes.

RESPONSIBILITIES

• Develop and deliver content strategies that support sales and marketing efforts, building and strengthening brand awareness.
• Generate comprehensive campaigns that include meticulous tracking of activities and leads; and optimization of content for multiple channels.
• Develop and execute a comprehensive video content strategy for YouTube, Instagram, and other relevant platforms, ensuring alignment with the brand's goals and target audience.
• Collaborate with internal creative teams and external agencies to conceptualize, plan, and storyboard video content ideas.
• Develop and maintain content workflows and governance.
  
• Establish and maintain relationships with key stakeholders, both internal and external, to ensure alignment of content strategy with business objectives.
• Understand management and operational requirements in order to recommend new ways to optimize and improve processes and documentation.
• Providing guidance and support to multiple team members to ensure they meet business goals and deliver high-quality content.
• Stay up-to-date with emerging content trends and technologies to ensure the company's content strategy remains relevant and practical.

REQUIREMENTS

• Minimum 8 -10 years of experience in digital strategy, with a strong preference for a candidate with a content strategy background.
• Excellent storytelling and creative thinking abilities with a keen eye for detail.
• Proven experience as a Content Manager, or similar role, with a focus on video content creation and management.
• In-depth understanding of YouTube, Instagram, and other relevant social media platforms.
• Familiarity with social media analytics tools to track and analyze video performance metrics.
• Strong project management skills with the ability to multitask and meet tight deadlines.
• Excellent communication and collaboration skills to work effectively with internal and external stakeholders.
• Excellent copywriting and content creation skills.
• Excellent organizational and time management skills, with the ability to work to tight deadlines in a fast-paced environment and manage multiple priorities simultaneously.
• A team player, with the ability to collaborate and work independently.