Retention Specialist
Location: Hyderabad
Experience: 2–4 years.
Gaming industry experience is preferred.
This is not a customer support profile.
Job Description:
- Develop the retention strategy, roadmap, and budget that will achieve targets and KPIs for specific cohorts.
- Highly numerate with excellent proficiency in Microsoft Excel
- Co-ordinate and brief the digital graphic designer and copywriter on upcoming marketing campaigns.
- Strategize CRM campaigns through various omnichannel like Push, SMS, email, and WhatsApp to produce relevant success metrics.
- Maximize revenue per customer/data record by re-engaging a dormant/inactive audience.
- Should have knowledge of marketing tools such as Mo-engage, clevertap, etc. with a good understanding of journeys and user properties.
- Manage CRM promotional and transactional campaigns.
- Work closely with the CRM analyst to report on the campaigns.
- Work closely with the senior CRM manager & the CRM analyst on developing initiatives to retain and re-engage users.
- Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, and on-site messaging)
- Analyze marketing campaign performance, including email metrics, conversion, and retention, to understand effectiveness and ROI.
- A good knowledge of retention marketing tools like Moengage, WebEngage, CleverTap, or any similar platform is a must.
Other skills
- Excellent verbal and written communication skills in English.
- Minimum of 2 years of relevant work experience.
- Ability to show a track record in managing CRM calendars.
- Ability to connect with stakeholders and come up with ideal solutions.
- Ability to quickly learn and look for opportunities.
- Demonstrate passion for CRM, databases, social, and digital marketing.
- Work independently in a structured manner.
- Strong relationship management/interpersonal skills
Hyderabad
Workplace & culture
We are passionate about all that we do – our products, our company, our markets, our industry and everything in between. What keeps us close to each other is a shared intense desire to bring the best into the world and having fun while we’re at it!
About Gridlogic
Gridlogic has emerged as one of India’s rapidly growing groups with operations in 3 countries. The Gridlogic Group, though young, is by no means short of expertise. It employs people worldwide and is well respected in India for its aggressive approach, strong values and inspiring business ethics.
Gridlogic enjoys significant presence - its portfolio currently includes companies in the Software Development, Hospitality, Media, Entertainment & Gaming arenas. The group is advancing with an ambition to expand into many more enterprises based in various locations all across the globe.
Retention Specialist
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