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Gridlogic career site
Marketing · Hyderabad

Manager - Marketing Analytics

Location: Hyderabad

Designation: Depending on experience level

At Gridlogic, we focus on developing scalable marketing campaigns that engage millions of players in the real-money gaming space. Our Digital Marketing team takes charge of campaigns from ideation to execution, covering everything from media planning and creative development to conversion funnel management and optimization. Using advanced tools like Google Analytics, AppsFlyer, Firebase and we conduct continuous A/B testing and data analysis to optimize campaigns and maximize ROI.

Your Role:

  • Leverage a strong data skill set to measure media performance, working across media platforms, MMPs (Mobile Measurement Partners), and cloud infrastructures.
  • Partner with product and engineering teams to identify and address new customer needs, aiming to improve user experience.
  • Generate insights from data to support the launch of impactful, data-backed marketing and user acquisition campaigns.
  • Develop measurement models and run experiments to optimize value throughout the customer retention journey.
  • Use your knowledge of ad-tech to enhance advertising effectiveness and drive higher engagement rates.

Key Qualifications:

  • Experience: 6-8 years in digital marketing analytics within a B2C company or consultancy.
  • Strong proficiency in SQL, R, or Python, with experience working in complex data environments.
  • Experience in projects like Media Mix Modelling (MMM), Multi-Touch Attribution Modelling, Conversion Lift, LTV prediction, and time-series forecasting.
  • Hands-on experience with cloud services such as AWS and GCS, including tools like Big Query, Redshift, Athena, or Spark.
  • Familiarity with analysing large datasets from sources like Google Ads, Google Analytics, DV360, Appsflyer, and Ads Data Hub.
  • Understanding of user onboarding and conversion journeys in B2C environments.

Why Join Us?

Be part of a dynamic and growing team that drives real impact by creating innovative marketing campaigns in the real-money gaming industry. If you are passionate about data-driven marketing and have a knack for leveraging insights to make an impact, we’d love to have you on board!

Department
Marketing
Locations
Hyderabad
More jobs

Hyderabad

Workplace & culture

We are passionate about all that we do – our products, our company, our markets, our industry and everything in between. What keeps us close to each other is a shared intense desire to bring the best into the world and having fun while we’re at it! 

About Gridlogic

 

Gridlogic has emerged as one of India’s rapidly growing groups with operations in 3 countries. The Gridlogic Group, though young, is by no means short of expertise. It employs people worldwide and is well respected in India for its aggressive approach, strong values and inspiring business ethics. 

Gridlogic enjoys significant presence - its portfolio currently includes companies in the Software Development, Hospitality, Media, Entertainment & Gaming arenas. The group is advancing with an ambition to expand into many more enterprises based in various locations all across the globe.

 

Founded in 2010
Co-workers 175
Marketing · Hyderabad

Manager - Marketing Analytics

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