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SEO and PPC Specialist

This specialist will be responsible for the search engine optimization of all websites and internet properties under their control, attracting and engaging target audiences. The successful candidate will lead a team that is responsible for the management and development of PPC programs.

This role would suit an established SEO specialist, well accustomed to managing multiple titles from an Activity background and demonstrable experience driving web presence.

Key Responsibilities:

  • Develop and manage the digital marketing strategy that directly supports business growth
  • Strategize, plan and execute online marketing campaigns to drive customer acquisition through a variety of paid media channels such as search engine marketing, display advertising (including social media, video, mobile and app install ads).
  • Responsible for planning and budgetary control of all digital marketing activities 
  • Evaluate performance of all digital marketing campaigns, and assess goals (ROI and KPIs) 
  • Responsible for enhancing organic visits for our client website /app and to make sure that the goals are achieved. 
  • Check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords. 
  • Provide analysis and recommendations by evaluating website and blogs
  • Effectively use search engine tools like WEB Ceo, Ahrefs, SEMRush, etc. to identify and resolve technical issues
  • Manage / Perform keyword research to optimize existing content and discover new opportunities
  • Manage / Perform competition analysis to enhance rankings and organic traffic
  • Manage the development and execution of content strategies
  • Manage the Implementation of internal and external link building 
  • Monitor and administer web analytics
  • Communicate project development, timelines, and results
  • Website Error checks and fix 
  • Meta Creations including Header Tags, URL structuring 

Knowledge, Skills and Experience:

  •  Proven experience in SEO
  • Knowledge of Google Analytics, Google Webmasters, Keyword Planner 
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Must have a technical and analytical mindset
  • Direct experience of managing teams to deliver large PPC campaigns
  • Excellent communication skills
  • An understanding or interest of the online gaming market, or social gaming market would be useful
  • Wordpress and some HTML & Design knowledge 

Or, know someone who would be a perfect fit? Let them know!


Rider House
122003 Gurugram Directions info@gridlogic.in +91 124 669 5847

Workplace & culture

We are passionate about all that we do – our products, our company, our markets, our industry and everything in between. What keeps us close to each other is a shared intense desire to bring the best into the world and having fun while we’re at it! 

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